50 Cent launches US$25,000 Cognac
Curtis Jackson, the rapper better known as 50 Cent, has partnered with French crystal house Lalique to launch the Branson Cognac 505 Edition, with just 505 bottles released.
Curtis ’50 Cent’ Jackson, whose iconic tracks include Baby by Me, Candy Shop and In da Club, has also made a name for himself in the world of wine and spirits.
He founded Sire Spirits in 2018, and the business has since debuted Branson Cognac and Le Chemin du Roi Champagne.
Now, the rapper-turned-entrepreneur has partnered with Silvio Denz, executive chairman of Lalique Group, to launch the 505 Edition Branson Cognac by Sire Spirits × Lalique.
The 505 Edition is a blend of 200 eaux-de-vie sourced from the Grande Champagne terroir, one of Cognac’s premier cru. Some date back over 100 years, aged in Limousin oak barrels within the dry cellars of the Louis Charlin House’s Paradis.
The release features 505 hand-etched and individually numbered decanters housed in custom luxury cases. Purchase of the Branson 505 Edition is by invitation only.
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Buyers must first make a US$5,000 donation to The G-Unity Foundation, an American non-profit providing grants to charities that focus on improving the quality of life for low-income and under-served communities across the US.
Once the donation is made, buyers are given a 30-day period to complete the purchase of the Cognac for an additional US$20,000.
Jackson and Lalique offer buyers the chance to reserve their specific bottle number, based on availability.
Owners of the Branson 505 will also become founding members of the 505 Society.
According to a press release announcing the launch, 505 Society membership will include:
- A custom hand-crafted Lalique coin and digital NFT
- Welcome messages from Curtis Jackson and Silvio Denz
- Invitations to events, concerts and sporting experiences in Jackson’s private suites
- Lalique travel invitations and private experiences unavailable to the public
- Priority access to future limited offerings from Sire Spirits and Lalique
- Complimentary membership for two years, renewable thereafter with a $5,000 annual donation
Jackson described the Cognac as “a bridge between French heritage, the American dream, and my strong belief in conscious capitalism,” noting that it represents “everything that embodies an aspirational lifestyle”.
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