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AB InBev releases ‘heartfelt’ Bud advert for the Super Bowl

AB InBev has unveiled the new advert for its Budweiser beer brand which is due to be screened at the 2025 Super Bowl.

The advert, named First Delivery, features a young foal being left behind as the rest of the horses go to deliver beer. However, when one of the kegs falls off the rig, the foal who is left behind jumps over the fence and starts to push it along. The spot also features the 1976 Bellamy Brothers track Let Your Love Flow.

The advert, which has been directed by Henry Alex Rubin and created by FCB New York, is the 47th Budweiser Super Bowl commercial to feature the brand’s Clydesdale horses.

Speaking about the advert, Budweiser USA head of marketing Kristina Punwani said: “Budweiser’s Super Bowl legacy is an important part of our brand history, and through the decades, we’ve secured a place in the hearts of millions of fans with our unforgettable characters, quotable one-liners and heartfelt commercials.”

Punwani added: “With the help of our beloved Clydesdales and a determined foal, this year’s commercial captures our commitment to deliver for consumers since 1876 and toasts to those who put in the hard work it takes to achieve their own goals, despite any obstacles along the way.”

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The beer company has also hinted that the Clydesdales will be at a selection of (as-yet unannounced) locations in New Orleans to help celebrate the big game.

The Super Bowl will be shown on Fox from 6:30pm on 9 February in New Orleans. To watch the advert, see below.

 

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