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Germany’s VDP launches limited-edition anniversary magnums
German fine wine group VDP celebrates the 50th anniversary of trade show VDP.Weinbörse with a limited-edition collection of magnums.
VDP represents many of Germany’s top producers, and stages an annual trade fair in Mainz, Germany. This year, to mark the 50th anniversary of the fair, the group will launch a 200-strong commemorative bottle collection.
Each of the 200 unique magnums will feature a different polaroid of VDP winegrowers printed on it, accompanied by the reasons they love their craft.
With the limited edition collection, VDP hopes to attract more young people to the winemaking profession, by highlighting the best aspects of winemaking.
“Especially in times of a shortage of skilled workers, it is crucial to motivate and strengthen the next generation,” reads a statement on the VDP’s website.
Answers supplied by winegrowers on why they entered the trade range from “because I believe that good agriculture can save the world,” to “because every grape harvest is magical.”
A common theme that crops up on the special edition magnums is the preservation and continuation of the cultural legacy of winemaking, and an emphasis on sustainability and appreciation for the land.
The bottles are intended to be collectible items, each sporting a custom label and packaged in equally unique VDP wooden boxes, and the wine inside the bottle largely falls within the VDP.Grosse Lage classification level.
The VDP.Weinbörse is held annually in Mainz, Germany, and is the largest trade fair for top German wines. It’s run by the Verband Deutscher Prädikatsweingüter (VDP), a German organisation which brings Germany’s top winemakers together under one quality standard label, aiming to promote Germany’s highest-quality wineries.
All VDP wines are labelled following a six-tiered classification ladder, giving customers a clear indication of quality.
The VDP also plans to spearhead training in the German wine industry, and is working with more than 130 training companies to discover the next talented generation of winemakers.