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London Wine Fair: South Africa and Mentzendorff return
The London Wine Fair has announced the producers and countries in the trade that will be returning to the show for this year’s edition.
Several will be making a return to the fair for the first time in many years. These include Mentzendorff, which will take a stand for the first time in 12 years, Buckingham Schenk, who are celebrating their 50th anniversary, and also Freixenet Copestick, Hillebrand Gori UK, Lanchester Wines and Origin Wine.
Less than three months from the show, 90% of the floor space has been sold or reserved and the organisers said it would “fully expect to be at capacity well before the doors
open in May”.
The fair will have an area dedicated to Asia for the first time, it said, with the largest ever selection of Asian producers, covering wine, spirits, sake and other beverages. Within this area, Japan will exhibit with its first pavilion, featuring more than a dozen producers. Four drinks producers from China have also signed up, with “more expected”, it said.
South Africa
In addition, Wines of South Africa has also committed to the 2024 show after a six year hiatus, and will return with a large pop-up Tasting on 21 May.
The tasting will bring together some of South Africa’s best producers, it said, and highlight a “wide spectrum of wines on offer”. Producers such as Spier, DGB, Waterkloof and Springfield to less well-known wineries and those seeking representation will be available.
Jo Wehring, market manager UK & Europe, Wines of South Africa said: “Wines of South Africa is thrilled to be hosting a pop-up tasting at the London Wine Fair this year. Many of the producers showcasing their wines have impressive sustainability credentials and inspiring stories to tell. There will be something for every portfolio and wine list, from our Cap Classique to our Chenin, Cabernet Sauvignon and Pinotage.”
Hugely optimistic
Head of London Wine Fair, Hannah Tovey, said: “After the success of last year’s show, which saw exhibitors up 30% on 2022 and visitors increase by 14%, we are hugely optimistic for the 2024 edition, which sees us on target to reach capacity.
“To see so many of the U.K.’s leading companies return, joining the likes of long-term exhibitors, Hatch Mansfield, Awin Barratt Siegel, Richmond Wine Agencies, Ellis Wines, EWGA, Felix Solis, H2Vin, Marcato Direct, Beyond Wine and Friarwood Fine Wines is a very positive sign for the UK market and we are delighted to welcome them back, alongside New and Old World country pavilions, new producers, established brands and more.
“We will be announcing our plans for new and exciting features and content for the London Wine Fair over the coming weeks, to ensure the 2024 edition is the most relevant and unmissable to date, covering everything from industry challenges, future trends, emerging categories and fine wine.”
The London Wine Fair will take place at Olympia from 20 to 22 May.