Close Menu

The Macallan partners with Cirque du Soleil

Revered whisky brand The Macallan is marking its 200th anniversary through a partnership with circus troupe Cirque du Soleil that promises to bridge the gap “between the art of whisky making and the spectacle of performing arts”.

Described as “an exclusive sensory experience”, Cirque du Soleil Spirit will take place once a day from 9 to 31 May (except for on Sundays) at The Macallan Estate in Speyside, with a ticket for the two hour evening experience costing £200 per person.

Known for its impressive feats of acrobatics, Canadian-founded Cirque du Soleil has become a global phenomenon.

While details of the performance have been kept under close wraps, a narrative concerning a character called Ayla, the daughter of a master whisky maker, and a “fierce spiritual guardian” called Davonna has been written for the experience. The brand also teased that there would be a whisky tasting element to Cirque du Soleil Spirit.

Cirque du Soleil’s creative director Marie-Hélène Delage commented: “Through harmony paralleled with nature and storytelling, we’ve forged a unique partnership that highlights the strengths of both of our brands. With this invitation, we’re welcoming guests to a transformative experience in the timeless beauty of The Macallan Estate. Together, we’ve written a tale that celebrates the beauty, wonder and deep connection we all share with the natural world.”

The Macallan’s creative director Jaume Ferràs suggested that the project was bringing “two iconic brands together” for a “one-of-a-kind experience”.

“Bridging the gap between the art of whisky making and the spectacle of performing arts, creating an unforgettable experience that is deeply rooted in the nature that surrounds us at The Macallan, our rich history, and our bold vision for the future,” Ferràs added.

The Macallan is also marking its bicentenary through the release of a rare single malt.

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No