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Big Drop broadens range of 0.5% ABV beer on draught
Big Drop is expanding its range of alcohol-free beers on draught with a big focus on pubs and bars in London, Manchester and Liverpool.
The beers, Reef Point Craft Lager and Pine Trail Pale Ale will now join Paradiso Citra IPA in Big Drop’s year-round offering of 30 litre key kegs, all brewed under licence at Fourpure in Bermondsey following a deal last year with its parent company In Good Company (IGC).
Speaking to the drinks business, Big Drop revealed that “regional focus will be around London but also Manchester and Liverpool” and noted that the business was “seeing positive uplift from IGC partners such as Midlands-based Libra Drinks”.
The move to expand the range into keg format follows a trial in January that contributed to a record sales month for the alcohol-free brewer.
Big Drop’s founder Rob Fink told db: “Big Drop’s partnership with IGC has successfully led to the leveraging of synergies and 2024 looks like it could be our best year ever, by some way, boosted by secure production and a fantastic sales and marketing team.”
UK venue operators already stocking Big Drop’s beers include: Mitchells & Butlers, Fullers, Greene King, Oakman Inns, The Chestnut Group, Livelyhood Group & Elite Pubs among others.
Fink added: “Why restrict choice just because, for whatever reason, someone’s not drinking? Any decent-sized venue these days can allocate a line to alcohol-free and rotate it year-round so it’s not always all about the lager. Through our partnership with In Good Company Brewing we can now provide not only our IPA on draught, but also our pale ale and lager.”
Big Drop pioneered a process called Reduced Amylase Brewing that allows for a fully-fermented brewing cycle without ever rising above 0.5% ABV.
The deal with IGC, which Big Drop claimed last year formed part of its plans “to significantly scale its business and facilitate global growth ambitions” specifically in the UK, US and Australia, has been described as “an evolution of its decentralised business model” and was positioned as a way for Big Drop to “swiftly increase revenues to in excess of £5m per year”.