Country singer Chris Stapleton launches Buffalo Trace whiskey collab

Buffalo Trace Distillery has announced a new collaboration with American singer-songwriter Chris Stapleton, named Traveller after the Tennessee Whiskey singer’s 2015 album.

“I couldn’t be prouder of what we’ve made,” Stapleton said of the new collaboration, calling it a “bucket list scenario for me”.

The Grammy-winning musician, along with Buffalo Trace Distillery’s master distiller Harlen Wheatley, this week unveiled Traveller Whiskey, a new, premium blended whiskey.

Some things just make total sense – and this is definitely one of those things,” Stapleton said.

Born in Lexington, KY, close to Buffalo Trace Distillery, Stapleton’s relationship with Buffalo Trace matured while he recorded his first studio album, Traveller. It was during those recording sessions that he was first introduced to E.H. Taylor, one of the Distillery’s other whiskey offerings, which soon became a staple on his home bar. Since then, Buffalo Trace has collaborated with Chris and wife Morgane Stapleton’s (née Hayes) charitable fund, Outlaw State of Kind, for multiple fundraising initiatives.

He noted that bottles of Buffalo Trace whiskey from barrels which Wheatley had cared for “have been with us for every note we’ve ever recorded, backstage before shows and in all the moments we’ve celebrated along the way”.

“I believe what we’ve achieved with Traveller Whiskey not only represents our shared history but also a common artistic vision and uncompromising standards of taste,” he said.

Bottled at 90 proof, Traveller combines hand-selected whiskeys from The Sazerac Company’s distilleries. According to Wheatley, Buffalo Trace and Stapleton experimented with more than 50 blends before agreeing that Blend No. 40 would be used for Traveller.

Traveller Whiskey has been widely released to retailers, bars and restaurants nationwide as of January 1, 2024 at a suggested retail price of US$39.99