Veuve Clicquot’s 250th anniversary continues at Charles de Gaulle
Moët Hennessy Travel Retail in collaboration with Extime Duty Free Paris has continued the celebration of Veuve Clicquot’s 250th anniversary at Paris Charles de Gaulle Airport.
The new pop-up at the airport will commemorated its milestone anniversary, which occurred in June 2023, until the end of January next year.
Embodying Veuve Clicquot’s dedication to sustainability, the pop-up furniture from the house’s June anniversary commemoration continues its second life journey, underscoring the brand’s commitment to reducing its environmental footprint.
The Maisons’ re-editions of ‘The Icons’ are featured in the activation, re-imagined with a sustainable twist, including the Clicquot Ice Jacket, the Clicquot Ice Box, The Clicquot Arrow, and The Clicquot Fridge. Additionally, the pop-up spotlights La Grande Dame 2015 x Paola Paronetto, a collaboration with Italian artist Paola Paronetto.
Visitors have the the opportunity to delve into the artist’s interpretation of La Grande Dame, discovering six sustainably produced gift boxes inspired by her colour palette, infused with emotion and optimism.
Customers are invited to customise two of The Icons – The Arrow and Ice Jacket – on-site. Veuve Clicquot has als extended its personalisation platform to La Grande Dame at the activation, offering customers a unique way to express their individuality and connection to the brand.
Guests are offered the chance to personalise their bottles with a choice of six different leather charms, which can be turned into luggage tags.
The three-month pop-up also offers a selection of Veuve Clicquot’s offerings, with a playlist also awaiting visitors that can be accessed at home or on the move through Spotify.