Jeannie Cho Lee MW appointed as Sotheby’s Hospices de Beaune consultant
Jeannie Cho Lee, who became the first Asian Master of Wine in 2008, will be taking on the role of consultant for the annual Hospices de Beaune wine sale from 2024 as Jasper Morris MW steps down from the role.
From 2024, Jeannie Cho Lee MW will be taking up the mantle. She is the author of Asian Palate, Mastering Wine, and The 100 Burgundy, which won the 2020 Gourmand Award for Best Wine Book in the World for French wines, and also works as a television host, editor, wine critic, judge and educator.
Born in Seoul, South Korea, Lee became the first Asian Master of Wine in 2008.
She holds a Master’s degree from Harvard University in Public Policy as well as a doctor of philosophy (Ph.D.) degree in marketing and branding from the Hong Kong Polytechnic University, where she is currently a Professor of Wine at the School of Hotel and Tourism Management, a position she has occupied for more than 10 years.
Since 2009, she has been a wine consultant to Singapore Airlines.
In her role, Lee will conduct tastings for the Hospices de Beaune wines, join Hospices de Beaune winemaker Ludivine Griveau during the harvest, and participate in global tastings and dinners.
Nick Pegna, global head of Wine & Spirits at Sotheby’s, praised the “highly international perspective” which Lee will bring to the role.
The auction house first partnered with the Hospices de Beaune in 2021, and Morris, who Lee will be replacing as consultant, joined the Sotheby’s wine team following this announcement.
Morris worked as a consultant on the Hospices de Beaune wine auction since 2016 before his three-harvest tenure with Sotheby’s.
Morris explained that he would be stepping down as consultant due to the success of his own business, Inside Burgundy, which “has grown so much that it is not possible to do both jobs alongside each other, especially as the key time of year for both comes at the same period”.