ASC announces return of ASC World Wine Tour to Hong Kong

Following a pandemic-induced hiatus, importer and distributor ASC Fine Wines is bringing its showcase of wines from around the world back to Hong Kong on 17 October.

ASC Fine Wines, a wine importer and distributor in Mainland China, Hong Kong, and Macau, has announced the return of its ASC World Wine Tour, which showcases exceptional wines from around the world.

This year’s event is particularly special, being the first show following significant disruptions due to the COVID-19 pandemic.

The event is scheduled to take place at the JW Marriott Hong Kong on 17 October.

ASC World Wine Tour was originally launched in 2009, and was conceived with the primary objective of bringing wines from ASC’s global portfolio to the wine trade and discerning consumers in Hong Kong.

Much of its success is owed to the support of JW Marriott Hong Kong, the event’s permanent partner, which provides its lobby lounge and service for the annual occasion.

This year, ASC World Wine Tour comprises of seminars and wine tasting tailored for the wine trade in the afternoon, becoming accessible to the general public in the evening.

Makoto Nagae, CEO of ASC Fine Wines, said of the upcoming event: “The past few years have presented unparalleled challenges to the world, marked by city lockdowns, travel restrictions, and social distancing. Thankfully, life is returning to normal. It is the opportune moment for the world to rebound from the pandemic, and for individuals to reconnect.

“ASC’s corporate mission is ‘Connecting people and inspiring delightful moments with wine.’ We anticipate that the brilliance of our high-quality wines and professional service will contribute to the reinvigoration of the wine market in Hong Kong and beyond.”

Trade seminars include:

• The History of Hongkong’s Wine Scene by Lau Chi Sun, Founder of WineNow
• How Wine Education Enhances Business in the Fine Wine Industry by the Education Manager of ASC Fine Wines
• Cabernet Sauvignon around the World by Elodie Chabot, Asia Pacific Area Manager of DBR (Lafite)
• Pinot Odyssey: Exploring Pinot Noir with Reeze by Reeze Choi, founder of Somm’s Philosophy
• Querciabella: “Harmonising Nature and Vegan-Friendly” by Florent Mougin, Asia Export Director of Querciabella
• Francis Ford Coppola: From Filmmaker to Winemaker by Simone Margheri, Asia Regional Manager, Delicato Family Wines
• From Traditional Sake to the Modern Sake Era by 草草一刀, wine and sake writer
• Trend of Chinese Wine Drinks & Consumers, by Joyce Guo, Marketing Director of ASC Fine Wines
• Decoding Sangiovese: Banfi Winery’s Clonal Research Revelation, by Paolo Fassina, Area Manager for Castella di Banfi of North Asia

Public Seminars include:

• DBR Lafite Icons from around the World by Elodie Chabot, Asia Pacific Area Manager of DBR (Lafite)
• The American Dream of a Sicilian Family by Simone Margheri, Asia Regional Manager of Delicato Family Wines
• Banfi: “The Builders of Brunello” by Paolo Fassina, Area Manager for Castello di Banfi of North Asia
• Querciabella’s History and Green Philosophy by Florent Mougin, Asia Export Director for Querciabella
• Sake & Rice by Jeffery LAU, Founder and General Manager of UMAI Magazine

Approximately 200 labels will be made available at the tasting event.