Wines of Ukraine holds inaugural UK tasting

The UK’s newly formed Wines of Ukraine office has invited drinks industry media and trade members to an inaugural tasting on Monday 9 October 2023 at 67 Pall Mall in London.

Wines of Ukraine is a new organisation made up of 15 members – all craft wineries from across the regions of the country.

Twelve wineries from six of Ukraine’s wine regions are set to host the first UK tasting, showing approximately 60 wines. Styles including sparkling, unfiltered orange wines and sweet wines – as well as still reds, whites and rosés, will be on offer to sample.

While several attending wineries already sell wines in the UK, others are seeking distribution across the on- and off-trade.

Svitlana Tsybak, the organisation’s co-founder, said the team’s mission is to “promote Ukrainian wines worldwide, present Ukraine as a winemaking country, and tell everywhere and everyone that Ukraine has its own place in the winemaking world”.

Ukrainian wine has experienced a renaissance over the last two decades, according to Tsybak, “and now it is time to show our wines in the UK. This is one of the most important markets for us, not least because of the country’s support for Ukraine, which we very much appreciate.”

Tania Olevska, marketing and PR director of Wines of Ukraine UK, added: “Our producers are excited to meet and present their bottles to wine professionals in the UK this autumn. Now is the right time to bring the wines of Ukraine to the UK, when we have a high quality and a good range of styles – all of which is confirmed by high ratings at international wine competitions and great feedback from both professionals and consumers.”

Wines of Ukraine have previously shown wines in other markets where producers have distribution, including in Norway, Sweden, Estonia and Germany.

Registration to the Wines of Ukraine Trade & Press Tasting is now open for drinks industry media and trade members via Eventbrite.