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IWSR appoints new CEO

IWSR Drinks Market Analysis has appointed Julie Harris as its new CEO, following former boss Mark Meek’s decision to step back from the role.

IWSR appoints new CEO

Harris joins from Comparison Technologies, a tech-enabled comparison, switching and customer acquisition platform in the UK home digital services market, where she has been CEO since 2019. Harris’s previous experience includes several CEO roles in various sectors, including WGSN, a fashion and retail industry trend forecasting company.

The newly appointed CEO of IWSR commented: “I am delighted to be joining the very talented team at IWSR at such an exciting stage in its evolution and to build on the phenomenal growth of the last few years. Mark leaves the company in fantastic shape and I look forward to working with our global teams to continue to develop new and exciting products for our valued clients.”

The transition comes following Mark Meek’s decision to step back from the CEO role and to take up a non-executive director position within the company.

Under his leadership, the company was able to achieve annual revenue growth of 20%. The company also developed new products, including annual strategic consumer sentiment studies on topical issues such as ecommerce, no-and low-alcohol drinks and the impact of Covid-19. In conjunction with its strong organic growth, IWSR has also completed the acquisition of Wine Intelligence France, broadening its coverage of the wine sector.

Mark Meek, outgoing CEO of IWSR, said: “I’m incredibly proud of what the IWSR team has accomplished, with the support of Bowmark, since the management transitioned from our founder. The business has grown strongly, and we’ve considerably enlarged our talent base and product range. The future continues to look bright. So now, after nearly 10 years, I believe it is a great moment to hand over the reins of the business to the talented Julie Harris. I look forward to being part of the IWSR story as a non-executive and will give Julie all my support to ease her into the new role.”

IWSR’s database tracks consumption trends across more than 35,000 brands and in over 160 countries. The company has over 200 blue chip customers representing all the major market participants including producers, ingredient manufacturers, investment banks and consultancies.

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