Henkell Freixenet hits record €1.1 billion revenue in 2022
Henkell Freixenet closed the 2022 financial year with record high results thanks to growth in the US, making it the world leader in sparkling wine.
Without excise taxes, revenue increased by + 8.5% in 2022 to a record high of €1.181 billion for Henkell Freixenet, the wine, sparkling wine, wine and spirits division of Geschwister Oetker Beteiligungen KG.
According to data from market research body IWSR, the company’s financial performance propels Henkell Freixenet to the top of the leader board in terms of global sparkling wine producers.
With a global market share by value of 9.5%, Henkell Freixenet pips its nearest rival in the market, which has 4.6% by value, and the market third with
“Currently, we are the market leader for Cava in 104 countries, the market leader for Prosecco in 38 countries, and the market leader for sparkling wine
in 33 countries,” said Dr. Andreas Brokemper, CEO of Henkell Freixenet, announcing the company’s results.
The firm’s Freixenet, Mionetto and Henkell brands grew by + 9.7% in 2022, with Mionetto posting double-digit revenue growth.
Its ‘I heart WINES’ and Mangaroca Batida brands grew + 4.8%, with Mangaroca Batida contributing strongly with double-digit growth, while I heart WINES grew by more modest low single digits.
Champagne Alfred Gratien, Gratien & Meyer Crémant, Segura Viudas Cava, Gloria Ferrer Californian Sparkling and Schloss Johannisberg Riesling all posted double digit growth, with Alfred Gratien in particular benefiting from the high demand for Champagne.
“Worth mentioning is also Gratien & Meyer, which contributed to the growth of the Crémant category with a strong performance, as well as Segura Viudas, which continues to develop positively following the revamp of its portfolio,” said Brokemper.
The DACH region (Germany, Austria, Switzerland) grew its revenue by + 3.4% to € 318 million.
In Western Europe, which includes the UK, Scandinavia, Benelux, France, Spain and Italy, revenue climbed to 385 million euros, contributing the largest share of
the group’s revenue with an increase of + 4.3%.
Revenue in Eastern Europe increased by + 9.2% to € 210 million in 2022. Driven by the success of its Mionetto brand, Henkell Freixenet’s Polish business continues to “develop dynamically” and is coming closer to Polish sparkling wine market leadership.
However, it was in the Americas where the company hit its strongest numbers, achieving its highest revenue to date in 2022, with + 28.7% year-on-year growth to a net revenue of €216 million.
“In the Americas region, we see one of the best growth opportunities for our business today and in the future,” said Brokemper.
In terms of investments, capital expenditures reached a new record of € 39 million with an increase of + 50.2%.
“The focus was on site development in Italy, where a new visitor centre will soon be completed. Purchases of machinery and equipment to expand capacities in Germany, Spain and Eastern Europe also contributed to the significantly increased investment volume,” Brokemper added.