The Rock offers $1 million of free guacamole to pair with his Tequila
Dwayne ‘The Rock’ Johnson’s ‘Guac On The Rock’ campaign will see the star give away US$1 million of free guacamole for diners to enjoy alongside his Teremana Tequila.
On 1 May, Dwayne ‘The Rock’ Johnson and his Teremana Tequila brand will kick off the third annual Guac On The Rock campaign.
A one-week initiative to highlight guacamole and Tequila as a perfect pairing, as well as support US restaurants, Johnson will reimburse diners for their guac orders up to a whopping US$1 million when they purchase the avocado-based treat with a Teremana Tequila cocktail.
Johnson will work with a number of partner restaurants on the scheme, where diners can claim back US$10 when they order a Teremana cocktail with a portion of guacamole.
Each guest will be prompted to upload their itemised receipt showing the purchase at guacontherock.com. Once approved, the funds will be transferred directly to the customer via digital payment platform Venmo. Diners can also locate their nearest participating restaurant via the same website.
The offer applies to both eat-in and takeaway orders.
“Bringing people together the Teremana way — to have a great time, while supporting and celebrating the hospitality industry and its incredible workers — is one of the best ways to celebrate Cinco de Mayo and my birthday,” said Johnson.
“These business owners and their hardworking teams go to tremendous efforts to bring big smiles to people’s faces and create memorable experiences. Now it’s Teremana’s turn to express our gratitude,” says Johnson. “Let’s kick back with some delicious Teremana cocktails and great food, and thank them for all that they do. Let everyone know that The Guac is on The Rock again! Cheers, my friends!”
Johnson may have another reason to smile. Earlier this week the drinks business reported that falling avocado prices are helping to bolster on-trade profits, with restaurant chain Chipotle reporting an increase in its earnings forecast, citing cheaper prices for the green fruit as a contributing factor.
According to CNN, the wholesale price for a carton of avocados is down 67% since June 2022 and costs 35% less in a year-on-year comparison.
The price slide for avocados coincides with a 17.2% total revenue increase for Chipotle, which is well-known for its Mexican fare including guacamole, burritos and quesadillas.