Molson Coors snaps up distribution of Black Cow Vodka
Molson Coors Beverage Company has announced a new distribution partnership with Dorset-based vodka brand Black Cow.
The deal, which will see Molson Coors exclusively distribute the Pure Milk Vodka Company-owned brand variants Black Cow Vodka and Black Cow Vodka & English Strawberries in the UK, will begin from 3 April.
Black Cow Vodka, which was co-founded by fifth-generation dairy farmer Jason Barber and his neighbour and friend Paul Archard, is distilled using milk from the dairy farm’s herd of 250 grass-grazed cows. The brand was originally created as part of the farm’s zero-waste policy with the milk being separated into curds and whey and the curds are taken to make cheese while the whey, which would otherwise be discarded, became used to make the vodka.
Oliver Berney, chief executive at Black Cow, said: “Molson Coors distribution network and industry knowledge will be invaluable as we look to expand our presence while ensuring that we can remain true to our core values when it comes to quality and sustainability.”
Black Cow Vodka, which was previously distributed by Mangrove Global, is set to join Molson Coors’s Beverage Hub spirits portfolio, which also includes: Bandero Tequila, Tarquin’s Gin, Twin Fin Rum and the Miami Cocktail Company brand.
Laura Lee, strategy and change director at Molson Coors explained: “Black Cow is a fantastic example of an innovative British alcohol brand that brings something truly unique to the spirits market.Its zero-waste ethos and commitment to quality is perfectly aligned with our own values, making this a natural partnership.”
Lee added: “Our Beverage Hub team continues to identify more growth opportunities beyond our beer and cider heartlands and Black Cow complements our expanding premium spirits portfolio. We’re confident that it will prove popular among consumers and help our customers generate more sales.”