Kendall Jenner introduces her 818 Tequila brand to Dubai

Kendall Jenner has launched her 818 Tequila into the United Arab Emirates and celebrated the roll-out with a star-studded party in Dubai.

Jenner, along with 400 guests including: Amir Khan, Chanel Ayan, Ronan Keating, and Millie Mackintosh, celebrated the launch at Atlantis The Royal’s Cloud 22 Skypool.

Speaking to the drinks business, 818 Tequila president and COO, Mike Novy, said: “818 Tequila is thrilled to offer its award-winning Tequila in Dubai. Our US launch in May 2021 sparked global interest which quickly led to our expansion into the Caribbean, Canada and most recently, China.”

In the UAE, 818 Tequila will be distributed by African & Eastern, and will be available at Atlantis the Royal, Atlantis, the Palm, and African & Eastern retailers.

Novy told db: “Entering a dynamic and exciting market like Dubai is a natural next step as we continue to introduce our brand to new and existing Tequila consumers around the world.”

All four expressions of 818 Tequila – 818 Blanco, Reposado, Añejo, and Eight Reserve by 818 – will be available across the region.

Since launching in the US in May 2021, 818 has won 32 blind tasting awards across 11 major industry competitions.