East Imperial signs deal to expand distribution network in Asia Pacific

East Imperial, the fast-emerging New Zealand producer of ultra-premium mixers, has signed a further deal it believes critical to expanding its growing distribution network in the Asia Pacific region.

SUTL Group will handle its products exclusively in Vietnam, a market where East Imperial sees enormous potential through its strategy of distributing its mixers through high end restaurants and
hotels. SUTL already represents East Imperial in the core Singapore market. The New Zealand company’s shares rose by almost 15% on the London stock market on the
announcement.

The agreement follows hard on East Imperial earlier this autumn concluding a bottling agreement for the US market plus appointing exclusive distributors in China.

Tony Burt, CEO & Founder of East Imperial, said: “The partnership with SUTL offers a fantastic opportunity to develop our presence in Vietnam’s premium beverage market.

“Vietnam is among the leading international destinations for tourists, and I am incredibly excited to bring our products to discerning consumers throughout the country.

“Today’s update, together with the recent announcements of our US distribution agreement with RNDC and US bottling partnership with The Lion Brewery, demonstrates the momentum in the
business and our determination to ensure we have a strong position in our key markets.”