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Dark Horse encourages consumers’ adventurous spirit with influencer campaign

US wine brand Dark Horse ran an influencer-led campaign inspired by the winery’s desire to do things differently and encourage the spirit of adventure.

Tom Brady (@tommybrady7, 85.k followers) and Timothy James (@thisistimothy, 101k followers) paired up to show how Dark Horse is a suitable companion to an adventure in the great outdoors.

Meanwhile, food influencers whipped up some tasty treats, all intended to pair with Dark Horse Chardonnay.

Poppy O’Toole (@poppy_cooks, 358k followers) whipped up some delicious garlic honey chips, while Martha Collison (@marthacollinson, 149k followers) created mouth- watering goat’s cheese and honey churros. British chef Thomas Straker, who recently opened his first restaurant, Straker’s, (@thomas_straker, 873k followers) assembled an out-of-the-box anchovy and burnt butter pizzette.

This spring, an advertising campaign from Dark Horse was launched on TV, showing hikers trekking along hill paths, with a bottle attached to their rucksack.

The Golden State producer’s portfolio includes the gold medal-winning 2019 Chardonnay, as well as a Cabernet Sauvignon and Malbec among its portfolio. There is also a Pinot Grigio, a Sauvignon Blanc and a Merlot to discover.

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