Italy’s largest wine museum to open in Verona
Already home to one of the trade’s best-known wine fairs, Vinitaly, Verona will soon play host to Italy’s largest wine museum and visitor centre, inspired by similar initiatives in Bordeaux and Edinburgh’s Scotch Whisky Experience.
The Museo del Vino (MuVin) initiative was announced at Vinitaly, with the project’s driving force, Enrico Corsi, citing visits to the Scotch Whisky Experience in Edinburgh and Bordeaux’s La Cité du Vin as the inspiration.
“I was in Edinburgh, Scotland, years ago, and there I had the opportunity to visit the popular Scotch Whisky Experience,” Corsi explained. “I wondered why something similar could not be done with wine in Italy. I realised that we did not have anything comparable in our country, apart from a bunch of smaller private initiatives.”
The MuVin complex will bridge this gap, covering some 215,000 square feet of land and featuring wine tastings, educational activities and a 62,000 square ft “experiential path” that will take visitors on a journey through the history of wine, its cultural impact, production methods, and how to pair it with food.
It’s a €50m project, and wine Corsi hopes will tap into the influx of tourists who flock to the region each year.
“Clearly the museum will rely on the huge number of people who already visit the area, including some 32 million tourists who go to Lake Garda every year, as well as 3.8 million who visit Verona, plus everything else happening in the region,” he said. “Needless to say, Verona’s numerous exhibitions will benefit us with additional visitors too. This will be Italy’s largest museum dedicated to wine, it will be the country’s main hub for enotourism and will also have an international scope.”
The MuVin is set for completion in 2026, a year in which Italy will host the Winter Olympics.