Hop Gear: Jeremy Clarkson overruled on controversial tagline for new beer
Ex Top Gear host Jeremy Clarkson has launched his very own beer, but the Clarkson’s Farm presenter was overruled when it came to his suggestions of the beer’s tagline.
Barley used to brew the beer was grown on Clarkson’s own farm, but came with its own challenges.
Clarkson told The Sun: “Growing barley where my farm is situated is very difficult because it’s very high up, so it’s cold, the soil’s hopeless. But I’ve really got to pay attention to that, as it’s my main project this year, growing really good spring barley for my beer.”
Cotswolds Brewing Co assisted with the beer-making process. The brew itself has been named Hawkstone.
The brew will be available in Clarkson’s farm shop, and the presenter hopes to expand into pubs and supermarkets in the future.
Growing barley has not been the only problem faced by Clarkson. Pitching ideas for the beer’s tagline, his bold suggestions were continuously overruled by the Advertising Standards Authority.
He told The Sun: “There’s so much you can’t say. For example, ‘This is a delicious breakfast beer’ — they won’t allow it. It’s very boring. Basically, all I’m allowed to say is, ‘This is lager’.”
His top choice, “If you’re an alcoholic, don’t fight it, feed it” was also squashed by the regulator.
But the release of the new beer could cause trouble on the farm. He has already had a number of mishaps riding around on his tractor in the fields, and having constant access to the good stuff could make this a whole lot worse.
“I’ve had so many accidents on the tractor. The other night I got into bed at 2am and Lisa asked if I’d had a good day and I said, ‘Yes, it’s been brilliant’. The next morning Lisa comes in and tells me it’s devastation outside. The gate posts were knocked over, bins everywhere, the barn door was smashed in.
“It’s like that bit in The Wolf Of Wall Street when he thinks he hasn’t had an accident. Now we’ve got our own beer, the opportunity for accidents has gone through the roof,” he told The Sun.