The 10 most valuable wine and Champagne brands in the worldBy Christian Smith
A new report has shone a light on the most valuable wine and Champagne brands in the world for 2021, and includes fascinating insights into how businesses have fared during the pandemic over the last year.
The report, conducted by valuation consultancy firm Brand Finance, found that the 10 most valuable wine and Champagne brands in the world saw a collective decline of 10% in total value.
The study points to the effects of rolling coronavirus lockdowns, hospitality closures and social distancing measures as logical reasons for the dip in brand value, which falls in line with beer brands’ loss of brand value during the pandemic.
Spirits brands appear to have somewhat bucked the trend, though, with the top 50 brands enjoying a 5% rise in total value, according to Brand Finance’s research.
But let us turn back to fizz.
Moët et Chandon holds the top spot for the second consecutive year for the most valuable wine and Champagne brands, despite seeing an 11% drop in brand value.
Richard Haigh, Managing Director of Brand Finance said:
“Despite Moët et Chandon recording a drop in brand value, the brand has benefited from its positive image as an instantly recognisable luxury product. This places Moët et Chandon in an excellent position to benefit from its favourable reputation in order to navigate the fallout from the COVID-19 pandemic over the coming year.”
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Dom Pérignon, meanwhile, was the only brand in the top 10 to enjoy growth in brand value over the past year, seeing a 2% increase.
Chilean wine brand Concha y Toro is a new entrant to the top 10 list, benefitting from sales growth in the United Kingdom.
Here is the top 10 list of most valuable wine and Champagne brands in the world in full:
- Moët et Chandon – $1.225 billion
- Changyu – $1.174 billion
- Veuve Clicquot – $855 million
- Chandon – $827 million
- Dom Pérignon – $820 million
- Barefoot – $509 million
- Lindeman’s – $367 million
- Beringer – $300 million
- Martini – $295 million
- Concha y Toro – $293 million
H/T: Brand Finance