Brewery releases beer named after and inspired by explicit email from furious customer
A Virginia-based brewery has hit back at an online troll by releasing a beer named after, and inspired by, their vulgar and explicit email of complaint.
Beale’s Brewey in Virginia launched the new American-style porter earlier in March after receiving an email from an incandescent customer. The person in question had allegedly berated brewery staff members who enforced a mask mandate in its taproom.
“Your manager is b**** and your beer tastes like hot old orange juice,” the email reads. The message is currently printed on the back of each can.
The front, meanwhile, shows a smiling Brittany Canterbury, the brewery’s general manager.
Emily Sanfratella, the vice president of operations at Beale’s said that the brewery had decided to “fight back” with the beer named after the explicit email.
“We told the story on the can and printed the email verbatim.”
Meanwhile, a group of would-be beer thieves were left red-faced after their attempted keg-heist went awry. You can read the full story here.