Bosman launches ‘Nero’ – first South African wine made from Sicilian Nero d’Avola
Bosman Family Vineyards has partnered with South African actor / filmmaker Thapelo Mokoena to announce the launch of what it says is the first – and only – South African wine made from the Sicilian Nero d’Avola variety.
Nero, the pioneering new wine brand, was borne from a desire to find a “resilient vine” that was able to thrive in the Cape Winelands’ increasingly challenging conditions – a result of climate change, the company said.
“Nero doesn’t just survive; it thrives under the bright African sun,” Bosman said.
“Even on the hottest summer’s day, the grapes remain vibrant and fresh in the vineyard, needing much less water than their neighbouring varietals, yet graciously delivering a wine of astounding quality. This grape perfectly encapsulates both resilience and adaptability. Humankind has an uncanny ability to rise in the face of adversity, and so does Nero.”
Nero is now available in Sainsbury’s, retailing at £12. Samantha Glanfield, wine buyer at Sainsbury’s said of the newcomer:
“Nero is going to inject a real sense of excitement and energy into the South African wine offering and the wider wine category. This is Italy meets South Africa. Sainsbury’s are thrilled to be on board and supporting this pioneering project.”
To celebrate the launch of Nero, the wine is accompanied by its very own soundtrack celebrating the “rhythm of Africa”, while a promo video highlights the social and environmental messages of Nero.
The ‘Nero Rises’ soundtrack is produced by Sip Warner and Sonwabile Qamoyi, while the promo video stars actor / filmmaker Thapelo Mokoena and Bosman Family Vineyards, and features a soundtrack written and performed by Sip Warner and Sonwabile Qamoyi.
Earlier this month, South Africa’s President Cyril Ramaphosa, announced that the ban on alcohol sales in both the on- and off-trade had been lifted.The news followed the imposition of South Africa’s third domestic ban on the sale of alcohol on 28 December.