Beckham’s Haig Club releases new artist bottle
David Beckham’s Scotch whisky brand, Haig Club, has released a new limited edition artist bottle designed by based London-based street artist Remi Rough.
Known for his use of bold colours and geometric shapes in his novel take on graffiti, Rough’s works can be found in London, Paris and New York.
His use of neon pink has become a mainstay of his unapologetic, abstract style, which seeks to prove that art can be appreciated by all.
“I love surprising people with intense colour and this design for the Haig Club bottle is no exception. Art is for everyone and people need colour in their lives more than ever right now. I hope the collaboration continues to show how art can be enjoyed no matter the size or type of canvas,” the artist said.
“It’s great to see another artist showcase their style and creativity on our Haig Club bottles. Remi Rough embodies everything we believe in at Haig Club by making his own rules and leaning into the unexpected.
“The sharp lines and the colour pallet are beautiful and I’m enjoying seeing our art collection bottles come to life,” Beckham said.
Ciara Keenan, global head of Haig Club, added: “We’re delighted to begin a new year of collaborations with the immensely talented global artist Remi Rough.
“His dedication to making the art world feel more accessible aligns perfectly with our ethos that whisky can be enjoyed by everyone.
“Remi’s original bottle follows a string of artist collabs with D*Face and Bradley Theodore, and it’s not set to end there.” The Haig Club Remi Rough limited edition has gone on sale via the Haig Club website priced at £39.99.