Dark Horse wine encourages kitchen creativity

California wine brand Dark Horse has launched a new digital campaign, releasing eight recipes from around the world, each matched to a different wine in its portfolio.

Dark Horse’s website features recipes from countries including Japan, Mexico, India, Australia and France.

Fans are taken on a gastronomic tour of the world, with wine and food pairings created by Instagram influencers to challenge traditional norms. For example, the Dark Horse Malbec is paired with sushi. Other pairings include the Cabernet Sauvignon with spicy harissa lamb and the Chardonnay with a fresh seafood platter.

Recipes include sticky blackberry BBQ ribs (pictured), blue cheeseburgers and salad Niçoise with albacore tuna.

According to data from Nielsen, Dark Horse is the best-selling US wine brand priced over £7 a bottle in the UK. According to data from August, the brand’s revenue increased by 47% in the past year in the UK off-trade. Sales of its Chardonnay were up by 53% in value in the year to 8 August 2020, and its Cabernet Sauvignon is the top contributor to growth in the Cabernet category in the UK off-trade.

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