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Pitbull becomes Tequila ambassador
Espanita Tequila has named Armando Christian Pérez, AKA rapper Pitbull, as its strategic adviser and global brand ambassador.
Pérez will gain equity in the brand as part of the deal, which will naturally make him personally invested in the company’s “continued growth”, according to the brand.
However, the terms of the deal between Pérez and Espanita Tequila were not disclosed.
Pérez said: “It’s an honour to partner and collaborate with the Espanita Tequila brand. We’re proud to be part of a brand that has won so many awards and have been drinking and sending Espanita to family, friends and business partners around the world. We’re excited to join this brand on its exciting journey.”
Marina Wilson, president and founder of the Espanita Tequila Company, said: “Armando’s love for the spirit of Espanita and his enthusiasm for the brand is inspiring for everyone who works on the team.
“Mr Worldwide is a creative visionary and this collaboration will generate global opportunities for Espanita Tequila. Armando’s personal creed of tenacity and grit, and his determination to continually connect with his audience, encouraging people to reach their full potential, is as contagious as his music.”
Espanita Tequila is made with 100% agave with three expressions in the range: blanco, reposado and anejo,, retailing for US$26.99 – $34.99 depending on the age.
Pitbull is no stranger to the drinks industry, having already become a shareholder in health drink HALO, launched his own drinks brand in the past, and even challenged The New Amsterdam Spirits Company, a subsidiary of E&J Gallo Winery, for naming one of its vodka cocktails “The Pit Bull”.
But he is the latest member of the celebrity tequila club.
A growing number of high-profile actors and celebrities have launched their own agave spirits brands. Michael Jordan, singer Nick Jonas, Dwayne ‘The Rock’ Johnson and George Clooney have all delved into the Tequila business in recent years.
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