Kylie Minogue launches Merlot and Sauvignon Blanc winesBy Edith Hancock
Kylie Minogue has added two new expressions to the wine range she launched three months ago in partnership with distributor Benchmark Drinks.
The wines, a Merlot and Sauvignon Blanc, are both on sale at 750 Tesco stores across the UK, made with grapes sourced from the south of France.
The Sauvignon Blanc grapes come from vineyards in Gascony, and is said to have aromas of gooseberry and lime blossom, while the Merlot’s fruit comes from France’s Pays d’Oc region, claiming to have notes of bramble, cherry, plum and spice.
Their launch comes months after the pop icon became the latest celebrity to launch her own wine brand, starting with a Vin de France rosé which debuted at the end of May. Minogue then added a more premium-positioned Provence rosé to the line this month.
A high-end Chardonnay from Margaret River in western Australia is also said to be in the pipeline.
She is not the only star to have clocked the rising demand for celebrity wines – earlier this month Sex and the City star Sarah Jessica Parker launched a southern French rosé under her Invivo X brand, while rapper Post Malone released his own Provence pink.