Emiliana produces Chile’s best-selling organic wine
Chile’s Emiliana has revealed that its Adobe range is now the best-selling organic wine in Chile, with a 59.9% market share.
Emiliana, which is the world’s largest organic winery with over 800 hectares of certified vineyards, said that between May 2019 and May 2020 Adobe increased its market share by 5.4%.
The data, which was produced by a third party company with an independent analysis conducted by Nielsen, reveals that Emiliana’s Adobe has a greater share of the market than rivals produced by companies including Cono Sur, Miguel Torres Chile, Koyle, Odfjell and Veramonte.
Cono Sur’s brand manager, Antonia Feres, who revealed to db last year that the producer would launch an organic range in the UK in 2020, said Cono Sur was not intending to become fully organic to compete with Emiliana.
While Cono Sur is owned by Chilean wine giant Concha y Toro, Emiliana is a separate company which is run independently by the Guilisasti family.
Emiliana’s Adobe range, which was rebranded last year, is now sold in 35 countries. The range comprises a Cabernet Sauvignon, Carmenere, Merlot, Syrah, Malbec, rosé (made with Cabernet Sauvignon and Syrah), Chardonnay, Sauvignon Blanc, Viognier, Gewürztraminer and a Pinot Noir.
Emiliana also has over 600 hectares of vineyards that have been certified as biodynamic.