Santa Rita Estates signs Arsenal legend Alex Scott

South American wine group Santa Rita Estates has started hosting weekly virtual wine tastings with former Arsenal players to mark the return of the Premier League.

(Photo: Wikimedia Commons)

Santa Rita’s winemaker Óscar Salas will link up with Arsenal legend and pundit Alex Scott MBE to discuss the championship so far, as well as sample wines from the Santa Rita portfolio.

Viewers will also have a chance to win a signed Arsenal shirt, and a bottle of Santa Rita’s 120 Arsenal Edition Wine.

The catch-up will take place the day after Arsenal’s match with Southampton, and will be featured over Santa Rita’s and Scott’s own Instagram stories, broadcasted this Friday 26 June, at 8pm CET and 7pm BST.

Scott mostly played as a right-back for Arsenal in the FA Women’s Super League. She made hundreds of appearances for the English national team, and represented Great Britain at the 2012 London Olympics. She is also the co-host of Sky Sports’ Goals on Sunday, and a regular on BBC’s Match of the Day.

The football club renewed its wine partnership with Chilean group Santa Rita Estates in 2019.

The deal gives the producer, which owns wine brands Santa Rita, Carmen and Doña Paula, exclusive pouring rights on still wines and sparkling wines from its portfolio across club level and general admission areas at Emirates Stadium.

In addition, Santa Rita will be able to erect LED signage around the pitch at every home Premier League, League Cup and FA Cup match each season for the next three years.

Arsenal produces branded content for Santa Rita which is shared across both companies’ digital and communications platforms, including pieces focused on the club’s Legends.

Santa Rita also has access to Arsenal’s head coach and legends through the partnership.

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