Tovaritch banks on South American growth with Brazilian retail listing

Vodka label Tovaritch is betting on sales growth in South America after securing a listing with Brazillian supermarket chain Angeloni.

Angeloni is one of Brazil’s largest companies.I n 2017, it generated approximately 2.63 billion Brazilian reals (£473.2 million) in revenue, up from 2.52 billion reals the year prior.

With the exception of Paraguay, South America is virtually a new market for the brand. The company said in a statement it will use this listing to establish its presence in the south of Brazil and, “on a more ambitious scale, to explore the rest of the country – and the continent”.

As well as working on its presence in South American retail, Tovaritch has switched on-trade distribution partners in the United Arab Emirates, and now works with Dhabi Maritime & Mercantile International Company. This, it said, marks ‘an important change of the brand’s strategy’ that will see the vodka brand made available in UAE bars, restaurants and hotels.

Eugenio Litta Modignani, CEO of Tovaritch Spirits International SA, said MMI was singled out  “because it is a reputable full service distributor with the strongest presence in Abu Dhabi and also Pernod Ricard ’s official distributor. To top it off, they agreed to include T! in their portfolio as the house vodka, which only served to solidify my decision.”

Last year, Tovaritch signed a distribution partnership with Truebell which will see its spirits stocked in the supplier’s Barrakuda stores in the UAE from July.