Bollinger extends England Rugby partnership

Champagne Bollinger and England Rugby have extended their partnership for a further five years it has been announced.

The new deal means Bollinger will have sponsored the organisation for over 20 years and its 20th year of sponsorship will coincide with England Rugby’s 150th anniversary.

The partnership includes match day advertising and branding rights and bottles presented to both England men’s and Red Roses ‘man of the match’ across the Quilter International and Quilter Cup games.

The house will also be the official Champagne at England Rugby’s home ground Twickenham stadium with the Bollinger tent on site pouring the Special Cuvée and Rosé on match days.

Simon Massie-Taylor, RFU chief commercial officer, commented: “We are delighted to continue our longstanding partnership with Champagne Bollinger for a further five years. We look forward to raising a glass in 2021 to celebrate our twenty-year relationship and to collaborating with them during our 150th Anniversary.”

Victoria Carfantan, director of Champagne Bollinger UK, said: “We have always been immensely proud of the partnership between Champagne Bollinger and England Rugby and our deep rooted shared values. It gives us great pleasure to announce that this partnership has been renewed for the next five years, seeing us through to a quarter of a century celebration, and we hope fans will continue to cheer on the England Rugby team from the Bollinger Tent for many more years to come.”

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