Top 10 on-trade drinks trends for 2020

7. Regional Spain 

Bibendum believes that consumers will increasingly explore regions in addition to Rioja next year. According to its data, while Rioja is the UK consumer’s “favourite winemaking region globally”, only 20% of Bibendum’s premium on-trade sites’ Spanish listings hail from Rioja.

Regions that are predicted to have a stronger presence include Catalonia, Galicia and the Canary Islands. Beyond Tempranillo, Garnacha and Albariño, the distributor believes consumers will experiment with a wider range of grapes, including Verdejo, Carignan and Bobal.

8. South America

In a similar fashion to Spain, on-trade sites are expected to list a greater variety of wines from South American countries. Bibendum highlights wines from Uruguay and Bolivia while also singling out the vast region of Patagonia, which spans both Chile and Argentina. Grapes including Bonarda, Touriga Nacional and Tannat are also predicted to grow in popularity.

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