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New Cannabis-infused drinks range launched by Top Beverages
A drinks start-up has relaunched and extended its first range of cannibis-infused spirits that will cost a third of the price of its original CBD-infused spirits, which were launched earlier this year.
Top Beverages, which was founded in January this year by former music marketing executive Saf Ali and US-born lawyer turned entrepreneur Nicholas Pullen, has launched a nine-strong range of spirits, which combine 54.5% navy strength spirits with CBD oil.
The new range, which contains contain 50 mg of premium full spectrum CBD per 500ml bottle, comprises the Classic Collection of gin, white rum, and vodka, the Spice collection of a Bloody Mary gin, a spiced rum, and masala vodka, and the Signature Collection range, which includes a ‘super gin’ (which includes superfoods goji berries, acai berries and fresh blueberries as botanicals), a mocha rum and a citrus vodka.
The range replaces the company’s inaugural CBD-infused spirit line-up, a gin and a spiced rum, which was launched earlier this summer aimed at the luxury market and retailing online. With a recommended retail price of £30 for a 100ml bottle, they cost more per ml than the majority of the most expensive gins on the UK high street.
Co-founder Nicholas Pullen told db the gin and spiced rum were no longer available In the 100 ml sizes, as the company decided to focus on larger formats.
“The gin and spiced rum are they same but they are no longer available In the 100 ml sizes,” he expalined. “We decided to focus on 500 ml because the feedback we received was that people wanted more of the spirit and the CBD which they are getting with this bigger sizes,”
Along with the size, the price has also been reduced from £30 for 100ml to £49.95 for 500ml, which Pullen explained was due to the company making some quality investments in its processes that allowed it to deliver the same quality spirit at a better price.
“We are very happy with this and will constantly strive to give our customers the best superior tasting spirits with premium cbd infusions at a reasonable and fair price point,” he told db.
Co-founder Saf Ali said the aim of the company was to “marry two passions” – premium spirits and CBD to create “superior tasting craft spirits with clean ingredients, daring flavours and premier CBD infusions”,
“We chose the name Top because it represented our lofty objectives and it is Pot spelled backwards, which pays due respect to our spirits’ core ingredient-Cannabis,” he said.
The the US cannabis-infused drinks market has been tipped to top the US$1 billion mark within four years, according to a report out in February, and the last 12 months has seen a slew of producers joining the sector in the UK, including Cornish spiced rum brand Dead Man’s Fingers, UK-based wellness company OTO started selling “high strength” non-alcoholic cocktail bitters infused with cannabidiol (CBD), Wee Hemp Spirits launched Canna’B Gin and a CBD-infused rum and Muhu, a hibiscus and CBD-infused gin, that was launched on a shoestring budget of just £1,300 by entrepreneur Sally Wynter.