5 cocktail trends to watch in 2020

Even more gin

It’s safe to say that, when it comes to bars in the UK, the past decade has been defined by gin. A staggering 402 new gin brands have entered the market since May 2016, 367 of which are premium brands.

The premium gin consumer has an average repertoire of 7.3 more gin brands than the average gin consumer (6.9) and this is increasing year-on-year.

Due to this overwhelming glut on brands on the market, William Grant & Sons believes brand identity, provenance and point of difference will be more important than ever for producers and bars looking to stand out from the competition.

“Focusing on the craft and quality aspect of gin will encourage consumers to trade-up to buy better quality gin as a special treat for themselves,” it said.

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