Top drinks marketing campaigns and news stories: August

Aldi launches first spirits festival bank holiday offer

UK retailer Aldi held its first spirit festival ahead of the August bank holiday weekend, which will see the release of a Tequila and mezcal for the first time as well as a candy and marshmallow flavoured ‘Unicorn’ gin.

The discounter, said Mexican spirits were getting more popular with customers, citing IWSR 2019 data that showed Tequila to be the second-fastest growth category after gin, rising at a rate of 9% year-on-year, behind gin at 12%.The two Mexican spirits comprise a ‘sweet, spicy and fruity’ craft Tequila Villa Lobos 100% Agave Reposado from Los Altos, (RRP: £29.99) , and a “smoky and aromatic” Mezcal Eterno Joven (RRP: £34.99).

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