Top drinks marketing campaigns and news stories: August
5th September, 2019
by
Edith Hancock
Aldi launches first spirits festival bank holiday offer
UK retailer Aldi held its first spirit festival ahead of the August bank holiday weekend, which will see the release of a Tequila and mezcal for the first time as well as a candy and marshmallow flavoured ‘Unicorn’ gin.
The discounter, said Mexican spirits were getting more popular with customers, citing IWSR 2019 data that showed Tequila to be the second-fastest growth category after gin, rising at a rate of 9% year-on-year, behind gin at 12%.The two Mexican spirits comprise a ‘sweet, spicy and fruity’ craft Tequila Villa Lobos 100% Agave Reposado from Los Altos, (RRP: £29.99) , and a “smoky and aromatic” Mezcal Eterno Joven (RRP: £34.99).