Top drinks marketing campaigns and news stories: August

Burnley FC swaps Champagne for Bénédictine

In acknowledgement of its longstanding relationship with Bénédictine, Burnley Football Club has replaced Champagne with the French herbal liqueur as the tipple awarded to each man of the match.

The first man of the match presentation after the partnership was announced took place at the start of August. Burnley’s striker Ashley Barnes picked up the prize after his team achieved a 3-0 victory over Southampton.

The liqueur brand, which is flavoured with 27 herbs and spices including saffron and angelica root, was launched in the 19th century and is said to have been made according to a 1510 recipe devised by the Benedictine monk Dom Bernardo Vincelli.

Burnley FC’s home ground, Turf Moor, is the only football stadium in the UK which serves the liqueur. A popular half time serve is the Béné & Hot, a combination of Bénédictine and hot water, with Burnley fans consuming 1,500 bottles of the liqueur last season alone – roughly equating to 30 bottles a match.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Global Chardonnay Masters 2019

Deadline : 25th November 2019

The Global Riesling Masters 2019

Deadline : 2nd December 2019

Click to view more

The Global Sparkling Masters 2019

View Results

The Global Cider Masters 2019

View Results

Click to view more