Top drinks marketing campaigns and news stories: August

M&S changes name of ‘Pornstar Martini’ RTD over ‘sexual’ implications

Marks & Spencer has been told to change the name of its canned Porn Star Martini after a complaint to trade group The Portman group said that, if allowed to continue, it would “open the floodgates” to other suggestive cocktails.

The complaint by a member of the public was upheld in a ruling by the Portman Group in July. It stated that M&S’s Porn Star Martini in a can “contravenes the Portman Code” in that it breached section 3.2d in which an alcoholic product “suggests any association with sexual activity or sexual success”.

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