Washington State Wines appoints Sopexa in UK

Washington State Wines has announced its marketing campaigns in the UK will henceforth be handled by Sopexa.

Doug Marshall, senior international marketing manager for Washington State Wines, said Sopexa was, “perfectly positioned to help us build momentum, excitement and opportunity for Washington State wineries, as well as for UK based wine professionals and wine lovers alike”.

Sopexa takes over from Hilltop Wines which has represented the US region in the UK since 2006.

The marketing agency is working on a “comprehensive” programme of events for Washington wines including trade events and media activations.

Frédéric Dersigny, managing director of Sopexa UK, said: “We are absolutely delighted and honoured to represent the Washington State Wine Commission in the UK. We can’t wait to shine a light on all the unsung heroes to be found in Washington State in this market. What I love about the UK wine trade is its openness to try something new and desire for a compelling story, of which there are so many to unveil from Washington State.”

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