Top drinks marketing campaigns and news: July

Bacardi is looking for a new Chief marketing officer for Grey Goose and Patrón, after announcing that Lee Applbaum is to step down at the end of August.

The company confirmed it was focussing on external candidates in order to bring “diverse experience and a luxury and lifestyle lens” to its premium and super-premium tequila and vodka brand, with the successful candidate working closely with global CMO John Burke and serving on the Bacardi Global Leadership Team.

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