Top drinks marketing campaigns and news: July

At the other end of the ABV spectrum, last month UK supermarket chain Sainsbury’s plans to launch a pop-up low-alcohol and alcohol-free pub in London, called The Clean Vic.

The pop-up, which opened on 24 and 25 July, serving drinks with a maximum alcohol level of 0.5% ABV, including Pernod Ricard’s new dark ‘spirit’ Celtic Soul, and a selection of alcohol-free beers including Lucky Saint; as low-alcohol wines and mocktails.

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