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In premiumisation, flavoured gin company Boe Gin (owned by Stivy’s vodka shots-maker VC2 Brands), has become the naming partner of Hamilton Park Racecourse’s Ladies’ Night. This year’s event which takes place on Saturday 3rd August will be officially titled Boe Violet Gin Ladies’ Night.

In addition to being the official naming partner, the deal will also see the full range of Boe Gin products available at all bars across the racecourse, including a bespoke ‘Boe Violet Gin’ bar.

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