Taittinger sponsors inaugural King’s Cup Regatta

Champagne Taittinger was on the podium to mark the inaugural King’s Cup Regatta in Cowes last week, a yacht race held to support various charitable causes.

Eight boats took to the water on Thursday last week, each racing on behalf of one of the charities supported by the Duke and Duchess of Cambridge, who were also in attendance skippering boats themselves.

Other captains included historian Dan Snow, comedian John Bishop, Olympian Helen Glover and England football women’s international Fara Williams.

The winning boat, captained by adventurer Bear Grylls, represented the charity Tusk, which supports conservation work in Africa.

As well as a trophy that was previously presented by George V at Cowes’ Royal Yacht Squadron in 1920, the winning team was given a Jeroboam of Taittinger and a bottle for each member while the second (London Air Ambulance) and third-placed boats (Child Bereavement and Centrepoint in joint third), one the latter led by the Duke of Cambridge, were presented with a magnum each.

The Duchess of Cambridge’s boat came last, whereupon she was awarded with a large wooden spoon.

Taittinger was also poured at the evening’s celebration supper.

Lynn Murray, marketing director at Hatch Mansfield, Champagne Taittinger’s UK agent, said: “As a family Champagne house, we were delighted to work with the Royal Foundation at this family focused event, raising funds for a number for hard working charities. Their Royal Highnesses wanted to create an annual event, bringing a greater awareness to the wide benefit of sport, whilst also raising support and funds for the causes that they are involved in. They have created a very special event with the King’s Cup Regatta.”

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