Brewery apologises and CEO resigns after calling non-alcoholic beer ‘gay lemonade’

A brewery in Australia has apologised after enraging Facebook users with a post that mocked non-alcoholic beer as “gay lemonade”.

(Photo: Southern Bay Brewery)

Geelong-based brewery Southern Bay apologised for sharing a meme on Facebook this week that said: “Non-alcoholic beer. You mean gay lemonade?”

Perhaps unsurprisingly, the post sparked outrage with users on the social media platform. Southern Bay has since removed the meme from its page.

The brewery responded to the backlash yesterday with another Facebook post, in which the CEO, Nick W, apologised for any offence caused.

The brewery boss said the meme was uploaded “without any thought whatsoever and no offence was intended. I apologise unreservedly.”

Later, the brewery edited its post to add that the CEO would resign with immediate effect.

It added that the brewery would be “more careful selecting our posts in future.”

“We realise this is not good enough and we should not have posted the homophobic beer meme. It will not happen again. It was a gross error and mistake and we would appreciate it if people were kind enough to forgive us.”

While some users were satisfied with the apology, others responded to say Southern Bay’s actions were “not remotely acceptable”, adding that the follow-up was “insincere”.

One commenter said: “I hope you have in mind some further actions to help those you decided to punch down on today and not just the easy lip service of a generic apology as per the above.”

the drinks business has contacted Southern Bay for further comment.

4 Responses to “Brewery apologises and CEO resigns after calling non-alcoholic beer ‘gay lemonade’”

  1. thanks for your sharing

  2. Robert Powell says:

    While I am not particularly upset, the comment was incredibly stupid. I am a diabetic, who enjoys the flavor of beer, but must be careful concerning the alcohol content & carbs.
    That being said, many individuals as myself, constitute a 15 – 20 % of the population. Only an idiot would be unable to grasp the rational of non-alcoholic brew. Thankfully, you kicked the moron to the curb. Thank you for responding, now lets get back to the show.

  3. Hank Stillbrook says:

    Expensive lemonade.

  4. Michele Lyon-Brown says:

    Yes, imbecilic and incredibly insipid and vapid. Man people are unable to enjoy alcohol but enjoy these beverages for flavor and their own personal reasons and to attach to that enjoyment a homophobic comment is really, really, glaringly wrong.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Champagne Masters 2019

View Results

Rioja Masters 2019

View Results

Click to view more

Subscribe today to get each issue of The Drinks Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)