Top people moves in drinks: April

Kevin George appointed chief executive of St Austell 

Kevin Georgel, CEO of Admiral Taverns (Photo: Admiral Taverns)

Kevin Georgel, chief executive of UK pub company Admiral Taverns, was appointed the new chief executive of Cornish brewery St Austell, after current occupant James Staughton retires next year.

Georgel, who has spent five years as chief executive of pub chain Admiral, will take on the new role at St Austell in January 2020, according to a statement from the brewery.

He has been a member of St Austell’s board for four years and is “a perfect fit for our company”, according to St Austell brewery chairman Will Michelmore.

“Whilst we are fleet of foot and adapt to changing market opportunities, St Austell Brewery is proud to take a long-term view and I am pleased that today’s announcement of both Kevin and James’ plans will enable a smooth handover of this key role from January 2020,” he added.

Georgel, said: “I have known and admired St Austell Brewery, and more recently Bath Ales for a long time. As a non-executive director I have developed a deeper understanding and appreciation of the business, its people and customers and I am thrilled to have been asked to succeed James in 2020. I am enormously conscious and respectful of the values and history of this great company and feel privileged to have been given the opportunity to join the business at this exciting time.”

Staughton will take on the role as honorary president on his retirement, and will continue to be an ambassador for the company.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Champagne Masters 2019

View Results

Rioja Masters 2019

View Results

Click to view more

Subscribe today to get each issue of The Drinks Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)