The stories behind Orin Swift’s quirkiest wine labels

Blank Stare

Phinney thinks of wines as either masculine or feminine, and his labels often reflect that. The label for his Blank Stare Sauvignon Blanc, made from grapes sourced from the Russian River Valley in Sonoma, with a dash of old vine Semillon from Sonoma’s Monte Rosso vineyard, flags up the femininity of the wine inside the bottle.

Using the collage approach he took for Abstract, the layering effect of a pair of gouged out eyes over a black-and-white photo of a female model is sinister, which is exactly the look Phinney was going for. “It has the desired effect. A lot of people have told me it creeps them out,” says Phinney.

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