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Here’s what people are saying about the taste of Carlsberg’s new pilsner

Twitter users are reacting to the taste and the marketing campaign for Carlsberg’s new brew.

Danish brewer Carlsberg has spent £20 million on the new advertising, which admits its flagship lager is “probably not the best beer in the world.” It has also launched a new Danish pilsner alongside the campaign, as well as new, eco friendly packaging and updated glasses.

To promote the new brew, Carlsberg is running a follow-up to the campaign on Twitter. The hashtag ‘new brew’, appearing with a custom emoji, was pushed to the top of many users’ ‘Trends for you’ section of their homepage.

Many tweeters, naturally, responded to the promotion, expressing their view of both the new beverage and Carlsberg’s new approach – with mixed views.

A lot of people chose not to mince their words:

This person was too scared to swallow….



This couple said drinking the new Carlsberg beer made them feel ill the next day…



This person is appalled that Carlsberg caved in to Big Pilsner.



This person is mad as hell.


These people loved the old slogan so much they’ve repurposed it:



Mind you, a lot of users had respect for the move and enjoyed the taste and the glasses:


This journalism student had a very considered opinion:



Edward here is a convert:



This guy gave Carlsberg respect:



These guys were just in it for the new glassware:


And some users were still on the fence:


While one user pointed out it isn’t really Danish at all, and is actually brewed in Northampton:

Twitter users are not the only people to be sceptical of the marketing campaign.

Following the launch, Scottish brewer Tennent’s erected a billboard at its Duke Street visitor centre questioning the validity of its claims.

The new sign, which calls Tennent’s “Scotland’s favourite beer”, said that its lager is only ever brewed in Scotland, while implying that Carlsberg’s “Danish” pilsner is probably brewed at the beer giant’s UK headquarters in Northampton.

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