Here’s what people are saying about the taste of Carlsberg’s new pilsner
Twitter users are reacting to the taste and the marketing campaign for Carlsberg’s new brew.
Danish brewer Carlsberg has spent £20 million on the new advertising, which admits its flagship lager is “probably not the best beer in the world.” It has also launched a new Danish pilsner alongside the campaign, as well as new, eco friendly packaging and updated glasses.
To promote the new brew, Carlsberg is running a follow-up to the campaign on Twitter. The hashtag ‘new brew’, appearing with a custom emoji, was pushed to the top of many users’ ‘Trends for you’ section of their homepage.
Many tweeters, naturally, responded to the promotion, expressing their view of both the new beverage and Carlsberg’s new approach – with mixed views.
A lot of people chose not to mince their words:
— Panopticophobic (@panopticophobic) May 1, 2019
This person was too scared to swallow….
Splashed in my mouth on occasion still prefer it to carlsberg
— Pete (@Pete__W) May 1, 2019
This couple said drinking the new Carlsberg beer made them feel ill the next day…
If Carlsberg invested the time and resources into the ingredients of their products they would truly stand out from the other big breweries. Fact is after trying the #newbrew which made both me and my wife feel rotten the next day I will NEVER buy carlsberg product again EVER…
— John Roger O’Hanlon (@BanksPrinters) May 2, 2019
This person is appalled that Carlsberg caved in to Big Pilsner.
The new brew is horrid 🤮 sorry 😫 was a loyal carlsberg drinker but had to move to carling and I HATED carling before. Says it’s all 😂
— Laura Carnall (@laurajcarnall) April 20, 2019
This person is mad as hell.
Yes we get it, you rebrewed your beer as you lost your market share and as a desperate attempt to appeal to new drinkers, however you did not consult your faithful drinkers who you have insulted by suggesting the beer they love is inferior and your new brew is better. #newbrew
— Sy B (@SYBPRS) April 30, 2019
These people loved the old slogan so much they’ve repurposed it:
Probably the worst pint in the world.
— Anthony (@shotinthedark19) April 30, 2019
Carlsberg is probably the worst drink in the world! #newbrew
— Dan Cooper (@dan1el88) May 2, 2019
And this person decided less is more when it comes to feedback:
— Sam Furr (@spfurr94) May 1, 2019
Mind you, a lot of users had respect for the move and enjoyed the taste and the glasses:
This journalism student had a very considered opinion:
Huge fan of the new Carlsberg campaign. The taste has improved, the branding is sleek, the PR is brilliant and their commitment to making the earth a happier and healthier place is a bonus too. Bravo Carlsberg #newbrew
— Amos Murphy (@AmosMurphyMedia) May 2, 2019
Edward here is a convert:
— Edward Almond (@edwardcalmond) April 24, 2019
This guy gave Carlsberg respect:
#newbrew Respect goes to Carlsberg for their honesty in the new ad. When can we expect to see it in our locals?
— Phil Glynn (@philglynn2) April 23, 2019
These guys were just in it for the new glassware:
— Golf Centre (@BromsgroveGolf) April 28, 2019
Is it just me or am I weird for really really wanting to get one of the new carlsberg glasses but can’t find any #newbrew
— Cal K (@Calk99) May 2, 2019
And some users were still on the fence:
Carlsberg – I’m not sure you’re selling sell this to me. Rebrewed from head to hop? What does that even mean? #copywriting #copywriters #marketing #beer #carlsberg #marketingmatters #advertising #copy #Ad #lager #newbrew pic.twitter.com/YnYGLigU4J
— Martin Sayers (@MSthecopywriter) May 2, 2019
While one user pointed out it isn’t really Danish at all, and is actually brewed in Northampton:
whats Danish about it..its brewed in England isn’t it
— 🏴Haitch McBot Haitch🏴 (@HaitchHaitch) May 1, 2019
Twitter users are not the only people to be sceptical of the marketing campaign.
Following the launch, Scottish brewer Tennent’s erected a billboard at its Duke Street visitor centre questioning the validity of its claims.
The new sign, which calls Tennent’s “Scotland’s favourite beer”, said that its lager is only ever brewed in Scotland, while implying that Carlsberg’s “Danish” pilsner is probably brewed at the beer giant’s UK headquarters in Northampton.