Admiral CEO Kevin Georgel to take top role at St Austell Brewery as chief executive James Staughton steps down

The current boss of UK pub company Admiral Taverns will become chief executive of Cornish brewery St Austell when CEO James Staughton retires next year.

Kevin Georgel, CEO of Admiral Taverns (Photo: Admiral Taverns)

Kevin Georgel, who has spent five years as chief executive of pub chain Admiral, will take on the new role at St Austell in January 2020, according to a statement from the brewery.

The pubco boss has been a member of St Austell’s board for four years and is “a perfect fit for our company”, according to brewery chairman Will Michelmore.

“Whilst we are fleet of foot and adapt to changing market opportunities, St Austell Brewery is proud to take a long-term view and I am pleased that today’s announcement of both Kevin and James’ plans will enable a smooth handover of this key role from January 2020.”

Georgel, said: “I have known and admired St Austell Brewery, and more recently Bath Ales for a long time. As a non-executive director I have developed a deeper understanding and appreciation of the business, its people and customers and I am thrilled to have been asked to succeed James in 2020. I am enormously conscious and respectful of the values and history of this great company and feel privileged to have been given the opportunity to join the business at this exciting time.”

Staughton will take on the role as honorary president on his retirment, and will continue to be an ambassador for the company.

Staughton said: “Having reached the age of 60 I have decided 2020 will be the right time to stand down and to pass on the baton to the capable hands of Kevin Georgel. Kevin is a good friend to me personally and we are very fortunate to have such a qualified and experienced Chief Executive to take on the role. I look forward to working closely with Kevin and the board over the rest of 2019 to ensure a smooth transition.”

Admiral Taverns was bought by Magners Cider-owner C&C Group, in partnership with US property investment firm Proprium Capital Partners in a deal worth a reported £220m.

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