WBWE gets major boost in China

The World Bulk Wine Exhibition (WBWE) will receive a major boost thanks to a partnership with the country’s National Wine and Fruit Industry, which will bring more than 200 oenologists to the show in China’s bulk wine capital, Yantai.

The marriage between WBWE Asia and the Annual Congress of the National Wine and Fruit Industry will see the latter bringing in more than 200 oenologists and China’s biggest wine producers such as Changyu Wine Pioneer Company, COFCO, Wei Long to the two-day fair on 30 and 31 May.

This is expected to provide a rare networking opportunity for wineries and producers to get in direct contact with the most prominent and respected oenologists in China including Li Demei, known as China’s Michel Rolland. Many of the oenologists are said to responsible for purchasing million litres of wine according to the fair organiser.

Wineries from 15 countries including Chile, Australia, France, Georgia, Italy, Macedonia, Moldova, Portugal, South Africa, Spain, Ukraine, Uruguay, China, Brazil and New Zealand have confirmed their attendance at the first World Bulk Wine Exhibition in Yantai.

Yantai, is known as China’s ‘City of Wine’ and the country’s most important port of entry for bulk wine. More than 80% of the bulk wine that enters China each year is via the port of Yantai. This means 135 million litres out of China’s overall volume of 170 million litres entered via Yantai, according to official data.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Rioja Masters 2019

Deadline : 1st August 2019

Champagne Masters 2019

Deadline : 12th August 2019

Click to view more

The Global Organic Masters 2019

View Results

Cabernet Sauvignon Masters 2019

View Results

Click to view more