Top drinks supplier changes and partnerships: February

Berkmann Wine Cellars x Château Minuty

Last month, UK importer and distributor Berkmann Wine Cellars added Provence estate Château Minuty to its rosé portfolio to satisfy “rapidly growing consumer demand” for premium rosé.

Since it was acquired by Gabriel Farnet in 1936, the Matton-Farnet family have revamped the estate, earning Côtes de Provence ‘Cru Classé’ status in 1955. Now in control of third generation owners Jean-Etienne and François Matton, the producer grows varieties such as Tibouren, Rolle and Grenache and harvests exclusively by hand.

Berkmann Wine Cellars’ purchasing director Alex Hunt MW commented: “Anywhere that’s anywhere in Provence these days features Château Minuty’s exquisite rosés. Berkmann Wine Cellars is the champion distributor of Provence rosé and this is a great new string to our bow.”

Château Minuty’s Co-Owner François Matton added: “We at Château Minuty are immensely proud to be entering into this new partnership with Berkmann Wine Cellars. Being a family-owned and run company like ourselves, we share very similar values.

“Like us, Berkmann Wine Cellars are a leader in their field. They have proven their ability to build brands in the UK drinks industry, particularly in the on-trade, which is the natural positioning for Château Minuty wines.”

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