Top drinks supplier changes and partnerships: February

Playboy x Lot18 

In an unusual partnership last month, Playboy launched a branded red wine in partnership with US retailer Lot18 to mark its 65th year – a milestone that was reached in 2018.

While the source of the wine was not named, the ‘Playboy California Red Wine’ is a Californian red blend described as “robust and intriguing” with “ripe, luscious flavours of cherry and dark fruits are laced with vanilla and spice” on the palate with “well-integrated toasted oak nuances on the finish”.

Released ahead of Valentine’s Day, the 13.9% wine features a label depicting the iconic Playboy Bunny Costume, designed by Playboy illustrator and designer, Katie Bailie.

The limited edition wine is available exclusively through at US$25 a bottle.

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